CASE STUDY

Angeles City Taxi

Angeles City Taxi is a transportation business in Pampanga, Philippines. They provide private limousine services between Manila and the surrounding areas in Luzon

 

Objectives

The client wanted a website to market their services to foreign tourist and visitors arriving at Manila Airport (NAIA). They also wanted a reservation system and to take payments online.

 

Our solution

We built a website using the Drupal 7 content management system and created an online reservation system for the website.

The reservation system automates confirmation emails and booking reminders via email and SMS to customers.

The site’s payment system was integrated with PayPal for credit and debit cards.

The online bookings were integrated to Google Calendar which could be directly accessed by the company’s coordinator and drivers. A separate SMS gate was integrated to send drivers pickup details.

Marketing (Search Engine Optimisation and Search Advertising)

We studied past booking data to determine where their customers were coming from.

We then used Google Adwords to target potential travelers in the most popular countries with the appropriate keywords.

As a result, Angeles City Taxi now has a 30% YoY growth in bookings and is the market leader in airport transfers between Manila and Northern Luzon.

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