We created a pre-order campaign for FUJIFILM when they launched a new digital mirrorless camera, the X-T2.
We promoted the campaign via Social Media and e-mail marketing.
Posting on Facebook (above), Email newsletter (below)
Users click on the pre-order link which lead them to a micro-site which took the order and also capture additional marketing data.
The orders were then fed into a database.
In the first 10 days of the campaign, we have achieve 100 pre-orders totaling RM 833,800 in sales.