We created a pre-order campaign for FUJIFILM when they launched a new digital mirrorless camera, the X-T2.

We promoted the campaign via Social Media and e-mail marketing.

Posting on Facebook (above), Email newsletter (below)

Users click on the pre-order link which lead them to a micro-site which took the order and also capture additional marketing data.

The orders were then fed into a database.

In the first 10 days of the campaign, we have achieve 100 pre-orders totaling RM 833,800 in sales.

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